Essay Reflection and Revision - Tips to Improve Your Essay Writing

Essay Reflection and Revision - Tips to Improve Your Essay WritingEssay reflection and revision are part of the college curriculum. College essays are the backbone of any successful college education. However, it can be very difficult to constantly revamp one's essay or do it on your own. Here are a few tips that you can follow in order to enhance your writing skills.Use a variety of sources. If you are working on a college essay, you can use books, magazines, journals, books, audio recordings, computer software, and websites. The more sources you use, the better. Most professors give preference to papers that are written with some type of supporting material in it.Read books and other materials that are related to your topic. Many students choose to read books that have been published or read recently. Reading books is very important in essay writing. It allows you to hone your knowledge and understanding of the subject matter.Use a self-assessment. A self-assessment helps you to un derstand your strengths and weaknesses. It will also help you identify what you are good at and what you are not. It can also help you to identify what areas of your paper you can improve upon.Check your spelling and grammar. When writing, there are many different types of mistakes you can make. Checking your spelling and grammar can give you an opportunity to fix mistakes you may have made so that your work has a high quality.Make a list of all your resources. You should make a list of all your possible sources for your essay. It can be any type of reading material, such as articles in a magazine, a book, or audio recordings. Make a list of all your sources so that you will not forget to use them later.Remember that these tips are a guide to follow, not a checklist. As long as you are following the rules of essay writing, you should be able to improve your essays and papers.

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Beowulf, Christianity, and Paganism Essay - 963 Words

Beowulf, Christianity, and Paganism The poem Beowulf is a renowned story that displays many different surroundings and religious beliefs. Some may believe the story of Beowulf portrays pagan beliefs or customs and others believe that the poem is more in agreement with Christian ethnicity. The author of Beowulf uses both Christian and pagan elements in the poem to define the heroic warrior, Beowulf, and the evil dragons. After reading Beowulf the author clearly shows how Beowulf is a man who is filled with Christian customs and is willing to die and defend the world against evil using the help of God. Beowulf’s courage and faith can be seen throughout the entire poem. The author shows what the other characters thought of†¦show more content†¦This quote clearly shows the reference back to the Bible. It explains how the author uses Grendel as one of the offspring’s of Cain whom killed his brother Abel. Beowulf was the one warrior who was able to stop Grendel. Beowulf travels to Grendel’s lair in the marsh with some of his finest soldiers. When Beowulf and his men met Grendel the weapons of Beowulf’s army became dull from a spell. The weapons could not scratch the skin of Grendel. Beowulf used the faith from God to defeat Grendel without the use of weapons. Beowulf was able to hold onto Grendel’s arms until they were ripped off. Beowulf put his life at risk by using his courage and faith to overcome Grendel. Another evil that Beowulf was able to concur using the help of God was Grendel’s Mother. Grendel’s Mother was furious about the death of her only son and came into Hrothgar’s kingdom. While in the kingdom she captured one of Hrothgar’s men and devoured him. Before Grendel’s mother flees she takes the arm of her son which is hanging in the hall as a trophy. Beowulf then takes his men along with Hrothgar’s to the cave in which Grendel’s mother lives. The author shows Beowulf’s courage in lines 607-611, â€Å"I’ve never known fear, as a youth I foughtShow MoreRelatedChristianity And Paganism In Beowulf1005 Words   |  5 Pageshero named Beowulf. Beowulf is an epic poem about good versus evil written by an anonymous Christian monk. Paganism was the Geats first religion, and once Christianity became introduced, the religion slowly shifted from paganism to Christianity. Beowulf has successfully exhibited the transition from paganism to Christianity. The epic poem has a shift from Christianity to paganism throughout the poem. There are many symbolic examples that successfully display the transition from paganism to ChristianityRead MoreChristianity And Paganism In Beowulf775 Words   |  4 Pages In Beowulf the differences between Heorot and Grendel’s swamp are personified through setting descriptions, religious context and Beowulf’s heroic traits compared with Grendel’s anathematic characteristics by highlighting the major conflicts between Christianity and Paganism, emphasizing the contrast of man against monster. Christian ideas are ingrained in different characters, the glorious and brave Beowulf exemplifies good Christian values, while Grendel personifies evil in a devil-like characterRead MoreEssay on Beowulf (Christianity vs. Paganism)689 Words   |  3 PagesChristianity vs. Paganism In the story of Beowulf, there is a noticeable struggle between Christianity and Paganism, and the characters personal battle between the two. Throughout the story the characters display actions that lead towards Paganism and Christianity. Contrary to Pagan belief Beowulf is seen as the epitome of good and beneficent to all of mankind. In Beowulf, the people showed their faith and love in God, however due to horrific events, paranoia caused them to look for a quickRead MoreEssay about Beowulf (Christianity vs. Paganism)664 Words   |  3 Pages Christianity vs. Paganism nbsp;nbsp;nbsp;nbsp;nbsp;In the story of Beowulf, there is a noticeable struggle between Christianity and Paganism, and the characters personal battle between the two. Throughout the story the characters display actions that lead towards Paganism and Christianity. Contrary to Pagan belief Beowulf is seen as the epitome of good and beneficent to all of mankind. In Beowulf, the people showed their faith and love in God, however due to horrific events, paranoia causedRead More Christianity and Paganism in the Epic of Beowulf Essay1800 Words   |  8 PagesChristianity and Paganism in Beowulf The story of Beowulf shows the effect of the spread of Christianity in the early Danish paganistic society that values heroic deeds and bravery above all else. The mythical creatures that Beowulf kills with his supernatural strength make the story into an epic celebrating the life of a great hero. However, blending in among Beowulfs triumphs against the three key creatures, we also see Christian virtues being instilled upon the listeners. The goodRead MorePaganism and Christianity in Beowulf Essay examples1414 Words   |  6 PagesBeowulf is an epic poem that centers around the hero Beowulf, a Geat from Sweden who crosses the sea to Denmark in a heroic quest to save King Hrothgar, king of the Danes and the builder of Herot, and his men from the demonic monster Grendel who kills and feasts on Hrothgar’s warriors. Beowulf’s adventure does not end when he defeats Grendel though, he must also kill Grendel’s mother because she seeks revenge for her son’s death. Once Beowulf kills Grendel’s mother, he goes home and soon becomesRead MoreHow Christianity and Paganism Coexisted in Beowulf Essay634 Words   |  3 PagesBeowulf is a great example of how Christian beliefs and pagan views could coexists so well in a poem. The poem Beowulf written by an unknown Christian monk around A.D. 700 compares the beliefs of many to the new beliefs that are beginning to form around the world. The poem shows how the people of the time thought about their world and how the things around them happened and they think that the devil controls these things.In Beowulf, we explore both Christian and pagan beliefs, and how they were ableRead MoreTheme Of Christian And Pagan Elements In Beowulf978 Words   |  4 Pageselements Beowulf was written during the time that society was in the process of converting from Paganism to Christianity. Early Christianity developed in the Roman Empire, where many religions were practiced and formed into paganism. Paganism is commonly used to refer to various, largely unconnected religions and beliefs from that time period. Beowulf was written in England between the 8th and 11th century. The name of the author is unknown, but referred to as the Beowulf Poet. Beowulf is consideredRead MoreThe Dream Of The Rood And Beowulf1488 Words   |  6 Pagespieces â€Å"The Dream of the Rood† and Beowulf there are two powerful kings being represented that are set in overlapping values that benefit their true courageous deeds. Both are considered good, but do they mean the same thing in Christianity and paganism contexts? Specifically, the two pieces both fuse together Christian and pagan ideals to show their two powerful kings represented in two completely different manners. In the literary work Beowulf the character Beowulf is known as the king along withRead MorePaganism In Beowulf953 Words   |  4 PagesThe Impact of Christianity and Paganism in Beowulf Beowulf was composed when England was transitioning from a pagan to a Christian culture. In chapter 3 of A Little History of Literature, it is said that Beowulf was likely written by a Christian monk who inserted Christian themes into the story. This is why Beowulf reflects both Christian and pagan views. These two religions and their elements affect the story in different ways. There are pagan views of fate and fame in Beowulf, but there are

What Is A 60 Years Ago - 780 Words

60 Years Ago The new postal rates will go into effect on August 1, 1958. First class: Post and postal cards, 3 cents each; Drop letters, 3 cents per ounce; all others, 4 cents per ounce Second class: Transient rate, 2 cents first two ounces, 1 cent each additional Third class: Per piece rate, 3 cents first two ounces, 1  ½ cents each additional ounce Forth class: Book rate, 9 cents first pound, 5 cents each additional pound Air mail: 7 cents per ounce Bulk mailing of 2nd and 3rd class mail will not be increased until January 1, 1959. The Library book rate remains the same with no zone restriction. The weight limit on 3rd class mail has been increased from 8 ounces to 10 ounces. The news has reached here of the recent death in Syracuse,†¦show more content†¦40 Years Ago Metcalfe Countians awoke Wednesday (March 12, 1975) to what was reported as the worst flash flooding in the county in over half a century, when approximately five inches of rain fell swelling creeks and rivers out of their banks. A vehicle driven by Donnie Hiser was washed off highway 640 and emergency crews began an immediate evacuation of homes and businesses near Rogers Creek. The most extensive damage in Edmonton was at Harlow Furniture on 60/80 reporting about 75 percent of the merchandise was damaged. Cavanah’s IGA reported approximately three inches of water in the store, but very little damage to stock. At the Don Butler Stables, men waded water waist deep to rescue stranded horses inside the barn. The Edmonton Stockyards on the north side of town, along with a few homes on South Fork Creek were flooded. A section of the city reservoir dam was washed down the spillway, but no break occurred. City Superintendent, Phillip Smith organized a sandbagging crew to repair the damage. A broken main then caused residents to be without water for two days, causing the schools and factories in Edmonton to be closed. 30 Years Ago May 1, 1986 the ribbon cutting was held for the new greenhouse at Someplace Else. City and county officials were on hand for the expansion of the florist,Show MoreRelatedThe World Is Better Off Today1514 Words   |  6 Pagesmore than fifty years later, while there are many problems for mankind to cope with and try to solve, there is a great deal of evidence that while there are new problems of a serious nature, on the other hand things are better in the world than they were 50 to 60 years ago. Things are better today than they were fifty to sixty years ago The World Health Organization (WHO) reports that while the life expectancy (at birth) in the Third World or the developing world was about 41 years in the earlyRead MoreAnalysis Of S. E. Hintons That Was Then This Is Now1309 Words   |  6 PagesMorgan Hillenbrand October 25 Period 5 46 Year Old Coin The difference of bullying and being a bully, isn t as simple as it appears to be. S.E. Hinton’s second novel titled, That was Then this is Now is a mature disciplined novel sharing the â€Å"Voice of the Youth† according to the New York Times and other raving reviews. The story follows Bryon and his friend Mark whom are â€Å"as close as brothers.† Things change in the two characters lives, Bryon is growing up and spending a lot of time with girlsRead More2015 Fairchild Challenge : Growing Food On The Past, Present And Future1241 Words   |  5 PagesEvaluation Sheet Introduction Today we can just drive with our cars to the supermarket within 3 minutes, we buy for example a prefabricated baguette with lettuce, tomatoes and chicken and we can eat it directly. But what is behind this? Our food production has changed dramatically in the last 40 years. Many people worry about our planet, the pollution and that all our resources could decay one day. One of the biggest problems are that we use 70% of the global water withdraws, we use nearly half of the globalRead MoreUnited Ostomy Network (Uon) Meeting the Differentiation Challenge1625 Words   |  7 PagesThe demographic profile of the general ostomy population and the results from the surveys has created the facts needed to make the following recommendations on the following: 1. What does the survey tell us about the demographic profile of the general ostomy population within North America 2. Is the current survey constructed well enough to collect decisionable / actionable data in the future? 3. Should UON invest in designing a website which will differentiate themselves from others with Read MoreWhat Is Our Hope For The Future914 Words   |  4 Pagestrue that history repeats itself. The terrible, horrible things that we see today are just mere repeats of events that occured in history years ago. We can have hope that if our ancestors made it through those dark times, we can make it too. It seems as though the quick fix is to try not and let history repeat itself, but in all honestly it will inevitably do so. What we have to do is make sure that we can get through it in the same way or more preferably get through it in a better way. The crises happeningRead MoreThe Diversity Of The Family Life During The 1950s Era1265 Words   |  6 PagesDiversity in British households has significantly changed over the years. To understand the full extent of the changes in British household diversity, examination of the family life in the 1950s era is essential. Furthermore then to discuss the types of diversity which now exist in families today. Lone-parenting is defined as a mother or father living without a partner who then has responsibility of a dependent child and is one diversity which will be discussed in great depth. Deliberating on theRead MoreCommon Bottlenose Dolphin843 Words   |  3 Pagesgroup of land-loving carnivores. They have been estimated to have lived 60 to 35 million years ago. These mammals eventually explored the seam resulting in the morphological and physiological changes of their bodies to suit their newly discovered habitat†(Cadelinia 1). When looking at timeline pictures of these mammals, it seems to be that the shape of their beak has changed overtime from their previous ancestors, to develop into what they are today. Overtime everyone and everything faces changes, bothRead MoreWhat Is on the Minds of Americas Youth Today?1567 Words   |  7 PagesWhat is on the minds of Americas youth today? was the prompt for an essay contest. The top of the page hosted two images; one of the youth of 1968 protesting racism, and one of teenagers on Spring Break in 2004. The magazine claimed that 30 years ago, young people were so focused on sit-ins, protests, and what was happening in the world around them and today, teens are content solely with watching their MTV, and following the love lives of Brad, Jen, Jessica, and Paris. I was intrigued by theRead MoreIs Fashion Running Out of Ideas?1383 Words   |  6 PagesIs Fashion Running Out Of Ideas? Is fashion really any different today than it was over 40 years ago in the swinging 60’s? It must be, surely. So much in this modern, fast, moving world has changed over this period. Today’s laptop computers would have filled a large room 40 years ago; the Internet didn’t even exist. Materials such as Lycra and Spandex were unheard of. It is true that modern materials and techniques have brought today’s fashion designers, manufacturers and retailers greaterRead MoreTaking a Look at the Tertiary Period720 Words   |  3 Pagesâ€Å"The Tertiary Period began 65 million years ago and ended just 1.8 million years ago. It was made up of 5 different epochs.† â€Å"Paleocene epoch that was 65 to 54 million years ago.† â€Å" Eocene epoch that was 54 to 38 million years ago.† â€Å" Oligocene epoch 38 to 24 million years ago.† â€Å" Miocene epoch 24 to 5 million years ago.† â€Å"Pliocene epoch 5 to 1.8 million years ago.† Tertiary is the third era. â€Å"During the Tertiary period placement of the continents were different than were they are located today

Ethical Lessons Learned from Corporate Scandals Essay

Ethical Lessons Learned from Corporate Scandals Ethics is about behavior and in the face of dilemma; it is about doing the right thing. Ideally, managerial leaders and their people will act ethically as a result of their internalized virtuous core values. The Enron scandal is the most significant corporate collapse in the United States and it demonstrates the need for significant reforms in accounting and corporate governance in the United States. It is also a call for a close look at the ethical quality of the culture of business generally and of business corporations (Lessons from the Enron Scandal). The collapse of even the smallest of businesses impacts many people, and therefore even the smallest business can learn what†¦show more content†¦For these reasons, corporate financial accounts do not provide accurate or sufficient information to corporate managers, investors, or regulators. This leads us to recommend that the SEC allow each stock exchange to set the accounting standards for all firms listed on that exchange and to promote the development of industry-specific non-financial accounts to complement the financial accounts (After Enron 53). The most important lesson of the Enron collapse is that every link in the audit chain including: the audit committee and the board, the independent public auditor, the bankers and lawyers that aided and abetted the misrepresentation of Enron’s financial condition, the credit-rating agencies, and the Securities and Exchange Commission failed to deter, detect, and correct the conditions that led to that collapse. Although not a part of the formal audit chain, most of the market specialists in Enron stock and the business press were also late in recognizing Enron’s financial weakness (Corporate Aftershocks 12). Moreover, this is a characteristic pattern in many other bankruptcies. This leads us to recommend that most of the audit functions be assigned to the stock exchanges, the only institution with the potential to capture the third-party benefits of a good audit. Each stock exchange would set the disclosure rules for the corporationsShow MoreRelatedLessons Learned from Enrons Failure957 Words   |  4 Pagesranked by Fortune as â€Å"the most innovative company in America† faced bankruptcy and thus the downfall of Enron. One of the causes of Enron’s failure is that there is a weak corporate governance of board of directors. Their lack of social responsibility from the 4 main criteria identified by Archie Carroll, which is economic, legal, ethical and discretionary responsibilities. They only want to make profits without taxes and move up, leaving all the details behind for worrying later. They are doing businessRead MoreJaclyn Givens. Kathy Osburn. Management 101. 5/8/17. The1400 Words   |  6 Pagesorganizations,† says Justin Schultz, a corporate psychologist in Denver. The Enron scandal had a big exposure in 2001 confirming the big secret to the increase in billions. In July 1985, Enron formed the merger of Houston Natural Gas and Omaha-based Inter North. The Enron corporat ion was an American energy company based in Houston Texas. The corporation’s catastrophe in 2001 signifies the biggest business liquidation ever, while also highlighting corporate America’s moral shortcomings. Along withRead MoreEthical And Legal Perspectives, What Do You Feel Business? Learned From The Scrushy Situation?972 Words   |  4 PagesFrom ethical and legal perspectives, what do you feel business has learned from the Scrushy situation? Richard Scrushy defrauded, stakeholders, stockholders, and the community out of millions of dollars. His deceptive, unethical, and commanding behavior was the stone that caused the biggest misappropriation avalanche of all time. We must consider this question, how is corporate cheating happening and who is heading the deception? Behind every crime, there is a ringleader or a group of individualsRead MoreEthics Reflection Paper1094 Words   |  5 PagesEthics Reflection Paper STR/581 July 26, 2010 University of Phoenix Ethics Reflection Paper Before WorldCom and Enron, many organizations unconditionally placed social and ethical responsibility with administrative legal and compliance obligations, regulations and rules. Today, a company’s ethical behavior is vital to the success of the company. Consumers not only expect but demand that a company is visible in their practices and are held accountable for their actions; be it throughRead MoreEthics Of Enron : A Corporate Disaster1408 Words   |  6 Pages The Ethics of Enron: A Corporate Disaster Racheal D. Smith Salem International University â€Æ' The Ethics of Enron: A Corporate Disaster Ethics, as stated by Dawn D. Bennett-Alexander and Linda F. Harrison in The Legal, Ethical Regulatory Environment of Business in a Diverse Society, are considered subjective laws as well as a how-to-guide for businesses in how they conduct themselves with their suppliers, customers, employees, and anyone else they do business with (2012). It is not enough toRead MoreThe Growing Importance Of Ethical Business Managers942 Words   |  4 PagesThe Growing Importance of Ethical Business Managers Julia Shaw Hillary Shaw (2010) describe that the need for ethical business managers and practices has never been greater. Recent financial scandals have exposed issues in the management decision-making process, suggesting a need to develop the necessary analytical and empathetic qualities so future corporate leaders may be moral managers (Julia Shaw Hillary Shaw, 2010). This recent pattern of business misconduct (Michaelson, 2015) and single-mindedRead MoreWhy Toshiba Is Getting Hit With A Record Fine1599 Words   |  7 PagesCorporation’s scandal lead to the CEO, Hisao Tanaka’s resignation after an independent financial audit revealed accounting discrepancies totaling 58.9 million dollars. Well known for various home electronics (TV, VCRs, etc.) and household appliances (dishwasher, washing machines, etc.) the Toshiba Corporation has been operating since 1875. An analysis of what happened to Toshiba demonstrate a lack of ethical standards in leadership, transpare ncy, and finance. Leadership The corporate culture dictatesRead MoreEnrons Business Ethics Failure1485 Words   |  6 Pages......................4 3. Enrons ethical dilemmas ..................................................................6 4. Conslucions .......................................................................................7 5. Bibliography ......................................................................................8 1. Overview The goal of this report is to analyze business ethics in the context of the Enron scandal. Enron scandal became a classical example of how a majorRead MorePersonal Statement : Computer Services Ltd2197 Words   |  9 Pagesgreat decision for the company. Over the years Satyam rapidly grew and developed a remarkable reputation. Satyam was well recognized globally, and highly regarded. Even though Satyam was at the top, trouble was on the horizon. Problem A lack of corporate governance, human greed, deceptive reporting practices, weak independent directors and audit committee, fear, power, competition, success and prestige were all factors that contributed to the fall of Satyam. After many years of reporting false figuresRead MoreCase Study : Hewlett Packard Scandal Essay1370 Words   |  6 PagesHewlett-Packard scandal of 2006 which dealt with the spying technique known as pretexting. The events that led up to the scandal and an explanation of how long the spying went undetected is included along with an evaluation of the results of the punishment incurred by the perpetrators and whether the charges fit the crime. Additionally, a discussion on how this ethical breach affected Hewlett-Packard’s internal and external stakeholders over the following years. This paper will also identify ethical violations

The Is A Collection Of Beliefs And Practices That Were...

Scientology is a collection of beliefs and practices that were created by science fiction writer L. on Hubbard. It began in 1952 and was based off one of Hubbard’s previous works, Dianetics. Hubbard recognized the organization as a religion from the beginning and quickly began campaigned for it to be legally recognized as one as well. In 1953 he incorporated the collection of beliefs into The Church of Scientology and based the new church out of Camden, New Jersey. (Melton, 1992) Scientology’s beliefs state that people are â€Å"immortal beings† and that the only way of spiritual rehabilitation is through a series of counseling techniques known as auditing. During auditing sessions members try to consciously remember past traumas or painful events in order to rid themselves from any limitation that it may put on them. The materials to conduct auditing sessions are available to members for a steep fee. This is frequently a point in legal proceedings that aim to discredit Scientology as a legit religion claiming that by charging for church services it makes it a money making venture and not a religion. The church describes these fees as â€Å"fixed donations† (Melton, 2000) which helped them gain a tax-exempt status in the United States. The church frequently cites this exemption as proof that is a religion and not a money making venture, commercial enterprise or cult as they are classified in many of countries. The Encyclopedia of American Religions describes Scientology asShow MoreRelatedWant a Free Personality Test?2520 Words   |  10 Pageson New Religion Want a Free Personality Test? Have you ever been taking a stroll around town and noticed building with copious amounts of pamphlets and signs offering free â€Å"personality tests† that will lead to the road to happiness†? Either you were at your local psychologist’s office or have located your nearest Church of Scientology. Never heard of it? Do you live under a rock? Scientology is the religion of choice of stars like John Travolta, Tom Cruise, and Kirstie Alley. It also happens toRead MoreFeatures of Metafiction and Well Known Writers of the Genre Essay3025 Words   |  13 Pagesraises the question-which is the real world? The ontology of â€Å"any fiction is justified/validated/vindicated in the context of various theories of representation in the field of literary art and practice. Among these theories the seminal and the most influential is the mimetic theory. The theory of mimesis (imitation) posits that there is a world out there, a world in which we all live and act, which we call â€Å"the real world†. What fiction does (for that matter any art) is to try and (re) present thisRead MoreCritical Legal Studies Essay3437 Words   |  14 PagesSTUDIES Critical legal study (CLS) is a theory that challenges and overturns accepted norms and standards in legal theory and practice. Supporters of this theory believe that logic and structure attributed to the law grow out of the power relationships of the society. The law exists to support the interests of the party or class that forms it and is merely a collection of beliefs and prejudices that legitimize the injustices of society. The wealthy and the powerful use the law as an instrument forRead MoreEssay Psuedopsychology vs the Scientific Method2452 Words   |  10 Pagesbeing able to distinguish fact from fiction has escaped the minds of many. People of today’s society are easily influenced by what is told to them instead of what can be proven. Believing in something that has no scientific evidence is not only absurd but can be classified simply as ignorance. Many of the erratic ideas that are believed by many today have originated in a time where superstition was more popular than science. These beliefs appear to be proven by science, but in reality are not valid andRead MoreAn Educator s Guide For Practitioner Action Research3094 Words   |  13 PagesEducator’s Guide to Practitioner Action Research, there were many authors who expressed different beliefs of what is â€Å"practitioner action research†. Action research is a study in which an â€Å"insider† conducts research. T aking ideas from Mckernan (1991), McCutcheon and Jung (1990), and Kemmis and McTaggart (1982), it is a study process school professional’s plan, collaborative, and self-reflective on the social situation being addressed. There were also diverse approaches used for an action research studyRead MoreThe Death of John Savage in Brave New World2197 Words   |  9 Pageswhich is in contradiction with reality,† said the famous French novelist Albert Camus in his collection of essays, Between Hell and Reason. History shows us that seemingly exemplary ideals in practice have led to the collapse of societies. Just examine the two most prominent attempts at a utopia: Hitler’s attempt to socialize all of Europe and create the â€Å"perfect† Aryan race coupled with Karl Marx’s beliefs to instate communism into society. The final result was the destruction of their perspectiveRead MoreThe Immortal Life of Henrietta Lacks by Rebecca Skloot2210 Words   |  9 Pa gesThe non-fiction book The Immortal Life of Henrietta Lacks, written by Rebecca Skloot, details the happenings and life of Henrietta Lacks, an African American woman and tobacco farmer who became a medical miracle in the 1950’s. The book is written in an attempt to chronicle both the experiences and tribulations of Henrietta Lacks and her family, as well as the events that led to, and resulted from, research done on Henrietta Lacks’ cells. Henrietta was a very average African American woman in thisRead MoreEssay on Benefits of Stem Cell Research2506 Words   |  11 Pagescontinue to hear that other researchers all over the world are discovering new uses for it every day but, yet our government has refused to support such life altering research. Why hasn’t are government supported this breakthrough medical research? My belief is that our government should support stem cell research clinics with federal funds to help save the lives of countless Americans noting that the benefits or such research far outweighs the downfalls. There are several topics in America whichRead MoreTeaching Middle and High School Students Literature7100 Words   |  29 PagesElements of c) Character Analysis d) Problems and Solutions of the story IV. Historical Fiction a) Activating background/prior knowledge b) Setting a purpose for reading c) Writing about historical fiction V. Realistic Fiction a) Evaluating Realistic Fiction b) Responding to the selection c) Distinguishing between Fact and Opinion d) SummarizingRead More Analysis of The Yellow Wallpaper, The Birthmark, and The Goose Girl2782 Words   |  12 Pagesâ€Å"There comes John’s sister. Such a dear girl as she is, and so careful of me! I must not let her find me writing† (Charlotte Perkins Gilman). Whenever she was monitored she tried not write or remove the wallpaper bur whenever she perceived that there were no watchful eyes above her she continued with her sly behavior. Due to her catlike behavior she only finds time to pull off the wallpaper at night. This wallpapers eventually become bars for her and she becomes stock in it. She is seen as an immature

The Autobiography of Miss Jane Pittman Essay - 647 Words

The Autobiography Of Miss Jane Pittman In the novel The Autobiography Of Miss Jane Pittman, there were many different stories about JanePittmans life. In the movie there were not as many stories as the novel, but they were still quite interesting. The novel and the movie had many similarities and differences. Some of the similarities were very noticeable. Just from the beginning, in both the movie and the novel, Ned carried the two rocks that made the fire for Jane and Ned. Ned then moves away and writes Jane, but the letter doesnt reach Jane for a whole year. Albert Clevoue shot Ned in both. Joe had to pay colonel Dye for getting him out of trouble with the Ku Klux Klan. Colonel Dye was selfish and asked for†¦show more content†¦Just from the beginning, in both the movie and the novel, Ned carried the two rocks that made the fire for Jane and Ned. Ned then moves away and writes Jane, but the letter doesnt reach Jane for a whole year. Albert Clevoue shot Ned in both. Joe had to pay colonel Dye for getting him out of trouble with the Ku Klux Klan. Colonel Dye was selfish and asked for money as interest, most find him just greedy. Once Jane and Joe moved away, Jane had a couple of dreams that Joe would be killed by some horse, so she went to a hoo-doo. Sure enough, Joe was killed by a horse. Later, a boy was born, and they called him The One. His name was Jimmy. They wanted him to become a preacher, but he didnt want to. Differences that were highly noticeable were that in the novel, the interviewer was a teacher that wanted her information for his class and in the movie, it was a magazine reporter. When Albert Clevoue died in the novel, the chariots of hell came for him, and in the movie, you dont even hear of his death. In the novel, it was a black horse that killed Joe Pittman, and the movie, white. In conclusion, the novel had more, described the stories more thoroughly. One might find that the novel is much more enlightening than the movie, but it takes more time to read the novel than it does to watch the movie! All in all, The Autobiography Of Miss Jane Pittman was a fineShow MoreRelatedThe Autobiography of Miss Jane Pittman1277 Words   |  6 PagesThe Autobiography of Miss Jane Pittman, used many historical events to connect to the characters story. The Autobiography of Miss Jane Pittman was published by Bantam Books in 1972 and has 259 pages. The Autobiography of Miss Jane Pittman is a classic fictional book. The Autobiography of Miss Jane Pittman is the story if a women’s life told when she was over one hundred years old. The novel goes over 3 main periods of time: war years, reconstruction, and slavery. In The Autobiography of Miss JaneRead MoreThe Autobiography of Miss Jane Pittman1596 Words   |  6 Pagesexcuse for failure. If you look at them as a hurdle, each one strengthens you for the next† -Ben Carson. In The Autobiography of Miss Jane Pittman, a series of obstacles involving slavery and the search for freedom continually affects Jane Pittman and those around her. Every character within the novel has their own unique way of facing these obstacles, but none of them are as effective as Miss Janes eye on the prize mentality. Tee Bob Samson is a sensitive man, who when faced with obstacles, allowsRead More The Autobiography of Miss Jane Pittman Essay1229 Words   |  5 Pages The Autobiography of Miss Jane Pittman begins with a note from the editor, who is a local schoolteacher near the plantation where Jane Pittman lives. He has long been trying to hear her story, and, beginning in the summer of 1962, she finally tells it to him. When her memory lapses, her acquaintances help fill in the spaces. The recorded tale, with editing, then becomes The Autobiography of Miss Jane. Jane Pittman is born into slavery on a plantation somewhere in Louisiana. Jane is called quot;Ticeyquot;Read MoreThe Autobiography of Miss Jane Pittman by Ernest J.Gaines664 Words   |  3 PagesThe realistic fiction novel, â€Å"The Autobiography of Miss Jane Pittman,† by Ernest J. Gaines, tells the life of a black woman whose life spanned from the Civil War to the Civil Rights Movement. Miss Jane Pittman herself narrates the novel as a schoolteacher records her accounts. Jane’s life entails a childhood spent as a slave. Once she gains her freedom from the white man, she leaves the plantation behind in search of Ohio. As the story of Jane’s life progresses and shows her personal growth,Read MoreThis Essay Is About The Autobiography Of Miss Jane Pittman1495 Words   |  6 PagesThis essay is about the Autobiography of Miss Jane Pittman and History. This essay argues that the historical institution of slavery has not allowed for change to come. The emancipat ion has set all enslaved people free from slavery but has not made enslaved people free from the effects of slavery. The damage that the institution of slavery inflicted on the people of the South has conflicted with perusal of freedom and change. The major theme of the passage is the conflict of the historical past andRead MoreErnest Gaines: Accomplished African-American Author Every person has challenges and different600 Words   |  3 Pageswriting, Gaines received many awards for his best novels and works. One of the first awards he won was the Joseph Henry Jackson Award in 1959 for his story Comeback, which Gaines wrote while still attending college. After writing The Autobiography of Miss Jane Pittman, he was nominated into the Black Academy of Arts and Letters in 1972 and received the Guggenheim Fellowship in 1970. The Guggenheim Fellowship allowed him work at Denison University as a writer in residence. In 1983, Gaines won the SanRead MoreA Lesson Before Dying Summary Notes1827 Words   |  8 Pagesteacher trying to teach a man named Jefferson that he is a man, not a hog, before he is executed. †¢ It was important for Jefferson’s caretaker, Miss Emma, and the entire black community that he dies as a man- proud and brave. Author- Ernest J. Gaines †¢ Born in 1933 in Oscar, Louisiana †¢ Author and educator †¢ Wrote several books- Autobiography of Miss Jane Pittman discusses period from the Civil War to the civil rights movement †¢ 1994- National Book Critics Circle Award for A Lesson Before Dying YearRead MoreEssay on A Lesson Before Dying Major Works Data Sheet4251 Words   |  18 Pagesalongside their elders in the fields. He served in the U.S. Army, but then pursued writing. Some other books that he’s written include A long Day in November, Of Love and Dust, Cathering Carmier, Bloodline, In My Father’s House, and The Autobiography of Miss Jane Pittman. He lives now at a house that he and his wife built on land that was once part of River Lake Plantation, where he spent his childhood, and where his ancestors labored for generations. Helpful background information or information aboutRead MoreSlave Oppression3341 Words   |  14 Pagesand Ernest Gaines are two African-American authors who come from completely different backgrounds, but provide an interesting viewpoint on the struggle of an African-American. Ralph Ellison’s Invisible Man and Ernest J. Gaines’s The Autobiography of Miss Jane Pittman are two fictional books, which both narrators are African-Americans who are struggling to survive in oppressing societies. The setting of Ellison’s Invisible Man takes place in between the 1940s and the mid-1950s and it focuses onRead More Comparing Dignity in A Lesson Before Dying, Jane Pittman, and Of Love and Dust2674 Words   |  11 PagesDignity in Southern Society in A Lesson Before Dying, Autobiography of Jane Pittman, and Of Love and Dust      Ã‚  Ã‚   The ante-bellum Southern social system put blacks in a low economic and social class and limited their pursuit of happiness.   The aristocracy firmly held blacks in emotional and spiritual slavery. Cajuns, Creoles and poor whites maintained a low status in society, which frustrated them because they felt they should be superior to blacks and equal to whites. Racism was a base of

Marketing of Noor Carton & Packaging Industry-Samples for Students

Question: Discuss about the Digital Marketing Mix of Noor Carton and Packaging Industry. Answer: About Noor Carton and Packaging Company Overview of Company Noor Carton and packaging is considered as the most popular industry in Saudi Arabia. Headquarter of the company is situated in Dammam, Saudi Arabia. The company is a commercial organization which is trying to enhance the market in the Saudi Arabia. The company also try to enhance the profits which give success to the business. The company is trying to expand its operations globally. It company is specialized in the production of paper and paper board packaging. The company is established in year 1994 with a vision to be a sustainable packaging company which provide continuous and high quality services to many industries in the Middle East Region. The company has variety of important clients like KFC, McDonald which are satisfied with the quality products and services of the company. It helps the organization to achieve their goals and objectives in effective way. The company has many skilled workers who help the company to attain the goals in effective way. The workers are specializ ed in paper board packaging technology. The main competitors of the company are Saudi Pack, Al- Ghadeer Group and packaging factories. The company has a connection which consist both B2B and B2C industries. The company is not only working to expand its market operations but also giving main focus on enhancing the digital marketing in this field (Orey, 2014). Internal communication: Digitalisation has expanded with high advanced cell reception rate and expanded utilization of web-based social networking. The Middle East organizations are prepared to lead carefully improved lives. There are still many opportunities which are not vanished by the organization and government. The external environment plays a great role in changing the opportunities. The people are so much involved in latest technology and now a day the usage of mobile phones is increased. The people of every age group are using smart phones. This gives a great platform to the business to conduct their marketing in effective way and also by this they reach maximum number of customers. It provides an opportunity to the company to enhance the operations on a high level (Ford, 2014). To make the best use of this opportunity the company should offer mobile friendly which contents are displayed on their websites. It is very important to take into consideration the experience of the customers so that the c ustomer relations can be enhanced in effective manner and by this the company can attract reliable clients. This will not only enhances the goodwill in the market but also increases the profitability. Digital platform gives the benefits to the company (Marchington, Wilkinson, Donnelly and Kynighou, 2016). The company can consider and implement these technologies in effective way. The technology gives the advantage to make relation with clients in more effective way. By social network and by innovative online articles the target audience can be targeted easily which will enhance the success of the business For internal communication the company should include methods such as staff training which motivate the employees of the organization who are working in effective way so that the organization can easily achieve its goals and objectives (Ghose, Heiman and Lowengart, 2017).There are various more techniques which can be used by the company to achieve success. One of the techniques is to publish the content or the matter on the popular websites so that customer gets knowledge about the company. By using Arabic Content the company can enhance its operations and also it can induce business to business customers. The content can be published in the newspaper or in the famous magazines (Zimmermann, Gomez, Probst and Raisch, 2014). It will help the company to explore their information to many customers and also the customer gets induced towards the organization. It will not only help the organization to achieve its goals and objectives in effective way but also enhanced the profitability of the organization. The internal communication will enhance the profitability and also gives main focus to maximize the level of satisfaction of customers. By giving proper training to the staff and enhance the level of communication of the employees who are working in the organization. The staff training can also improve the communication of the employees and by this the employees c an enhance their level of motivation which can give enhancement in attracting prospective customers towards the organization (Armstrong and Taylor, 2014). Internal resource Customers are like king in todays market. Resources are very essential part of every organization. Without resource no organization can work in effective way to attain the objectives of the organization. There are financial as well as human resources which are very important for every organization. Human resource conducts day to day operations of the business which give enhancement to the business. If the organization is effective enough then it will give enhancement in the day to day operations of the business. A financial resource gives encouragement to conduct the operations in the business and also helps in the expansion of the business. Nowadays customers have many options in every sector. They take their final decision by comparing one thing with another (Rad, Akbari, Ghorabi and Motevaselian, 2014). There are many ways through which customer grabs the knowledge of the company like blogs, sites. The customer takes into consideration the price and also the features of the produc t for making final decision. Customer purchases those products which not enhances their level of satisfaction but provide various benefits. It is very essential for the marketers to create an efficient digital marketing strategy which enhances the experience of the customers. The customers are aware about the latest trend and technology which are prevailing in the market and also the decisions are taken into consideration on the basis of that only. There many options or choices available to the customers and if the company wants to retain the customers then the benefits are very important to be provided to them (Dwivedi, Wilkie, Johnson and Weerawardena, 2016). The correct digital marketing strategies can be taken into consideration if the company focuses mainly on customers for this it is essential that the company should have sufficient financial resources. Customer behaviour also plays a great role and gives enhancement in the strategies which are adopted by the customers. If com pany take into consideration the behaviour of the customers than it can give boost to various digital marketing strategies of the company. To implement the strategies and also to appoint the customer it is very essential to know about the customer behaviour. Noor Carton and packaging company should give focus on the needs and wants of consumers taking into consideration business to business segment and business to consumer segments. This will give boost to various digital marketing strategies. There are various types of consumers and all of them have different type of characteristics, so it is very essential to take into consideration the characteristics to implement efficient marketing strategies. The financial resource with the company should be sufficient enough so that the company can easily take into consideration different techniques to enhance the objectives of the organization (Mishra, Boynton and Mishra, 2014). Noor Carton and Packaging Company The company takes into consideration digital marketing across marketing mix. There are 4Ps which are taken into consideration by the Noor carton and packaging. Digital marketing mix is taking into consideration the traditional marketing mix which has given a direct impact on the usage of the internet. Noor carton and packaging industry Marketing mix: Product The company has taken into consideration many products which gives enhancement to the company. Research and development is considered by the company to achieve the goals and objectives in effective way. The company take into consideration the changing choice of the consumer which need investment on continuous basis to meet the challenges which are involved in packaging evolution. Packaging is considered as a silent seller. The company gives main focus design and quality of the material which is used for packaging the item. The company consist of well equipment which gives enhancement to the business (Khan, 2014).There is separate graphic department which combine human skills and technology and present its valuable graphic art in front of its customers. The company also provide a variety of packaging like detergent packaging, dry food packaging, tissue boxes and also the packaging of meat products. The main focus of the company is to maximize the level of customer satisfaction by offe ring total quality management. The effective products can only be created by using latest technology and also by conducting online surveys. The online surveys provide assistance to the company to know the mindset of the customers (Aaboen,Dubois and Lind,2013). Price A price also plays an important role in deciding the success of the business. Everything thing even the prices can be seen easily on the internet. The prices which are offered by the competitors are also analyzed by the consumer before making any decision regarding the product or services. The company does not take into consideration the prices of the product on online basis. The company has taken into consideration the value based pricing strategy which give prices taking into consideration the value that should be given to the customer. The customer discuss with many competitors and were prices are low the customers get attracted towards that company. So the competition in this sector is very high. The prices are set by taking into other competitors in the same field. Pricing strategy is also an important strategy which helps the organization to achieve the goals and objectives in effective manner (Soleimani and Govindan, 2014). Place The orders which are taken by the company are through online. The business to business orders are taken through emails. The company does not take into consideration the retails order online. The company provides information which is required by the customer. Company products are available in the Middle East. The company has a great reputation in the Middle East for supplying the packaging which is concerned with paper board and the operations are conducted under one roof. Company conduct its main operations under one staff and many skilled labours are also appointed by the company so that the goals and objectives of the company can be achieved in effective manner (Rundh and Rundh, 2016). Promotion The company promote its products by taking into consideration digital marketing activities. There are many promotion sources which are used by the company other than the print media and radio. The company is giving main focus to the digital marketing. It takes into consideration the social media, content writing and also give or response to the customers by using websites. The digital marketing mix should be taken into consideration by every company (Rad, Akbari, Ghorabi and Motevaselian, 2014). It enhances not only the level of satisfaction of customers but also gives growth to the business. The customers who have a link with the company expect that the company should also have the commerce website which can make every action easy and also with this the company can attain more orders in effective way. To fulfil the expectations of the customer the company should take into consideration digital marketing which will give growth to the business and will also help to achieve the goals a nd objectives of the company in effective manner (Sparrow, Brewster and Chung, 2016). G.S Packaging The main competitor is G.S packaging. The marketing mix is given below: Product The company does not have a wide variety of products. The noor carton and packaging industry has a wide variety of products in this sector. The company take into consideration many other services like it maintain the spare parts in stock for fast repairing and also provide technical assistance to the customers. The good quality and also cost effective products are offered in the market which gives enhancement in the business. The company take into consideration many other things such as container lashing, strapping system and Dunnage bags. Price The firm uses high level of technology and the prices of product are decided according to that only. The company takes into the price of other competitors and also the trends which are prevailing in the market. The prices are different by taking into consideration different nation. It gives company to achieve its goals and objectives in effective way. The prices are set according to the market and country. The profits are also enhanced of the company and the price of the company also decides the growth of the company. The prices should be reasonable enough so that the customer can easily purchase the products without giving a second thought. Place The company sells its product in many parts of the world and also the services in effective way. The firm do not take order online that are concerned and focused on the huge orders which are taken by using mobile phones. The company send the quotation by using email when the demand for the product arises. The company is located in the centre of the city and it helps the organization to attain the growth (Cornelissen and Cornelissen, 2017). Promotion The company take into consideration many promotional techniques which help the organization to attain its goals and objectives efficiently. The company promote the products and services by taking into consideration print media. The company only conduct social media marketing for promotion of products. The company do not take into consideration the digital marketing. The firm is not concerned to sell the products online so the company do not have an effective digital marketing system which should be taken into consideration (Rushton, Croucher and Baker, 2014). External communication is very essential for the company. It is the transmission of the information between the business and also with the employees who are working in the organization. The external communication helps the organization to achieve its goals and objectives in effective way. The external communication can be conducted by organizing the campaign so that the consumer can easily analyze the function which is related with the organization. The company gives focus on the informative appeal which provides information to the customer about the product of the company so that the customer can effectively analyze and make final decision regarding the buying of the product. If the customers have the knowledge about the product then only the company will be able to achieve its goals and objectives in effective way. The firm give main focus on the marketing activities through social media. The social media gives enhancement to attract more and more customers towards the organization . It is the easy way to give popularity to the product and the best way to do promotion of the products. Live streaming is also an effective way to attract the attention of the customers towards the product. It not only enhances the goodwill of the company but also helps to attain the goals and objectives of the company. The company can showcase their discounts and offers in effective way. The customers are mostly attracted towards the discounts and offers which company introduce in the market. The customer purchases the product where there is low price available in effective way. It not only encourages the customers to purchase a product but also enhance the profitability of the organization. Digital marketing should be taken into consideration in effective way so that it can be easy for the organization to conduct its operations in effective way. The business should take into consideration the innovative ways which has given encouragement to the customers also to purchase the prod ucts easily. Now days the customers are using and purchasing products mostly from online source. It not only induces the customer to purchase the product but also its a convenient source for them. By sitting at home they can order easily what they want or desire. There are many opportunities which are available for the company to enhance the market of the organization (Oghazi, 2014). The company can upload the offers and discounts on many websites such as snap chat, face book which help the organization to upload the pictures for a limited time period. The company can easily promote the products of the company by taking into consideration these websites. Branding helps the organization to improve the image of the organization. The trust is enhanced of the employees who are working in the organization. The organization branding enhances the customer involvement if the company has achieved its goals and objectives in effective way. The branding gives many advantages to the organization and also help to achieve the goals and objectives in effective way. Branding helps the organization to create goodwill in the market and also helps to enhance the recognition of the enterprise in the market. If the company is involved in branding then it can be easy for the company to achieve goals and objectives in effective way so that growth of the company can take place in effective manner. Branding enhances the identity which is relatable and also it creates the awareness of the customers who are not active enough to search about the product (Gzara,Nematollahi and Dasci, 2014). Digital Marketing Plan Three different communication methods: There are many different methods of communication. The proper communication is very essential for the company. It helps the company to achieve its goals and objectives in effective way. The different communication method which should be adopted by the company is: Advertising: This method will help the organization to promote the products in effective manner. The customers are induced by seeing various advertisements. So, company should take into consideration advertising which can enhance the communication with the customers. By this the direct impact will be on sales. Different advertisement should be given on websites so that when the customer accesses the website the advertisement induces the customer to buy the product or to avail the services. The company should also focus on the social networking which gives promotion to the products on large scale (Grunig, 2013). The company can also consider sales promotion as one of the communication methods. The sales promotion includes discounts and offers which are given to the customers. It involves many communication activities that give incentives to consumers and also to the organizational customers to enhance the sale of the product. It includes coupons, samples and contests. Sales promotion is taken into consideration to attract more and more customers towards the organization. This is a very effective method if taken into consideration it will give enhancement and helps to achieve goals and objectives of the organization. A sales promotion induces customers to buy the product and it results in enhancing the profitability of the company (McQuail and Windahl, 2015). Direct marketing will also enhance the profitability of the company. If the company markets its product directly to the customers then it is an effective method of communication. It will help the organization to achieve its goals and objectives in effective way. It helps the company to conduct a communication directly with the customers of the organization by various media such as by email, cell phones, and database marketing. The communication between the customer and the company can be enhanced in this way which can give effective results to the organization. Direct marketing always give positive impact to the company. It helps in enhancing the organization and also in attaining goals and objectives of the organization. Effectiveness of online and offline media Online media plays a great role in achieving the growth of the business. The online media is more effective than offline media. It helps to enhance the level of the satisfaction of the customer. By online media the customer can easily access and take knowledge about the product by sitting at home. The company should give main focus on enhancing the website and also to provide more and more information on the website so that it can be comfortable for the customer to give orders without wasting much time. The customer engagement is increased by online media because now a days the consumers are more focused and maximum number of consumer prefer to but online. By online media the company can easily inform the customer about the new and existing products and also about the offers which are prevailing in the market. The company can easily attract customers towards the product by marketing its product online. Offline media has effectiveness in increasing the customer involvement. It helps the customer to see the product effectively which will give enhancement in the growth of the company. The business can also maintain customer relation in effective way. It helps the customers to solve the query immediately and also to improve the profitability of the organization. Offline media also gives growth to the business and enhances the level of satisfaction of the customers. Many people think that the product should be analyzed properly before purchasing. So it is very effective both for the company and also for the customers. By offering product offline increases not only the goodwill of the company but also increases the relations with the customers. By purchasing product offline create a direct relation with the customer which helps to analyze the mindset of the people in effective way. Integrated communication planning include 1) Review of marketing plan: The marketing plan is established in effective way which gives enhancement in working operations of the business. The marketing plan which is decided is reviewed before implementing. 2) Analysis of promotional programs: The analysis is made which review the promotional programs and activities which should be taken into consideration and also it enhances the organizational objectives in effective way. By taking into consideration promotional programs the organization can achieve the goals and objectives in effective manner. 3) Analysis of communication process: The proper evaluation is made take into consideration the process of communication that gives enhancement to interact with the consumers in the market. 4) Budget determination: To enhance the communication planning it is essential that budget should be taken into consideration. 5) Develop the communications program: The communication process should be develop various programs that are advertising, direct marketing and also personal selling. References: Aaboen, L., Dubois, A. and Lind, F., 2013. Strategizing as networking for new ventures.Industrial Marketing Management,42(7), pp.1033-1041. Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Cornelissen, J. and Cornelissen, J.P., 2017.Corporate communication: A guide to theory and practice. Sage. Dwivedi, A., Wilkie, D., Johnson, L. and Weerawardena, J., 2016. Establishing measures and drivers of consumer brand engagement behaviours.Journal of Brand Management,23(5), pp.41-69. Ford, J.K., 2014.Improving training effectiveness in work organizations. Psychology Press. Ghose, S., Heiman, A. and Lowengart, O., 2017. Isolating strategy effectiveness of brands in an emerging market: A choice modeling approach.Journal of Brand Management,24(2), pp.161-177. Grunig, J.E. ed., 2013.Excellence in public relations and communication management. Routledge. Gzara, F., Nematollahi, E. and Dasci, A., 2014. Linear location-inventory models for service parts logistics network design.Computers Industrial Engineering,69, pp.53-63. Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Marchington, M., Wilkinson, A., Donnelly, R. and Kynighou, A., 2016.Human resource management at work. Kogan Page Publishers. McQuail, D. and Windahl, S., 2015.Communication models for the study of mass communications. Routledge. Mishra, K., Boynton, L. and Mishra, A., 2014. Driving employee engagement: The expanded role of internal communications.International Journal of Business Communication,51(2), pp.183-202. Oghazi, P., 2014. Social responsible supply chain and packaging strategy: a conceptual framework.International Journal of Strategic Business Alliances,3(2-3), pp.121-139. Orey, M., 2014.Communication skills training. American Society for Training and Development. Rad, H.S., Akbari, Z., Ghorabi, M. and Motevaselian, M., 2014. The Role of Brand and Advertising in Marketing Mix (A Review of Marketing Mix).Interdisciplinary journal of contemporary research in business,6(7), pp.114-127. Rundh, B. and Rundh, B., 2016. The role of packaging within marketing and value creation.British Food Journal,118(10), pp.2491-2511. Rushton, A., Croucher, P. and Baker, P., 2014.The handbook of logistics and distribution management: Understanding the supply chain. Kogan Page Publishers. Soleimani, H. and Govindan, K., 2014. Reverse logistics network design and planning utilizing conditional value at risk.European Journal of Operational Research,237(2), pp.487-497. Sparrow, P., Brewster, C. and Chung, C., 2016.Globalizing human resource management. Routledge. Zimmermann, A., Gomez, P., Probst, G. and Raisch, S., 2014. Creating societal benefits and corporate profits.MIT Sloan Management Review,55(3), p.18.

Marketing of MasterCard International-Free-Samples for Students

Question: Evaluate the effectiveness of this sponsorship as a Strategic Marketing decision, given: MasterCard's distinctive Business Model and Organization MasterCard's new strategy. Answer: MasterCard International is an American financial corporation listed on the New York Stock Exchange. The company provides one of the worlds biggest payment gateways using debit cards and credit cards. The company partners with various international banks like Bank of America and government all round the world. The payment gateways of MasterCard are protected by passwords and help the payers secure their financial details against frauds and data thefts. MasterCards distinctive business model consisted of three components. They were a global family of payment gateways, a global system of accepting payments and communication of all the payments customers made using their debit cards and credit cards. MasterCard was the manufacturer and marketer of three of the most accepted international payment gateways namely, MasterCard, Cirrus, Maestro and Mondex. These cards found acceptance from millions of customers globally in more than a hundred countries. They all had the logo of MasterCard showing interlocking circles, which enforced the brand power of the company internationally. MasterCard allowed processing of secured payments all over the world, which helped banks and people to conduct electronic transactions. The communication system notifying the customer about the payments made through debit cards and credit cards enabled the customers to gain information about their available bank balances and take prompt actions in case of discrepa ncies. This facility created tremendous customer satisfaction for both the member banks and MasterCard. This customer centric business model enabled MasterCard to earn huge revenue, which gave it the financial strength to form a new strategy of promoting its brand equity by sponsoring sports events like World Cup and Olympics. The able organisation structure was under the leadership of able CEOs and while its board of directors consisted of top bank officials. The dynamic business decision-making capability of these able leaders enabled MasterCard to make strategies to promote sports events. The new strategy of MasterCard was to sponsor international sports events like the World Cup matches, which helped it to position itself in the market as an international sponsor. The new strategy helped the company to differentiate its products like MasterCard and Maestro from its competitors mainly Visa and Diners Club, its toughest competitors International events like the World Cup enabled MasterCard to promote itself among a global consumer base and promoted itself as a secure payment gateway. This new strategy of using the platform sports events as a medium for marketing enabled the company and its partner banks to generate huge revenue. The sponsorship worth of MasterCard increased manifold due to its participation in several international sports events like the World Cup, the Olympics and the ISL. These events allowed MasterCard to gain access to customer bases all round the world, which gave it an opportunity to display the usage and benefits of its products. The sporsorship worth of MasterCard became so high that it led to fall in the market capturing of the competitor products like Visa. The huge sponsorship worth of MasterCard encouraged the customers, especially the spectators and the guests at the matches to use the card to make payments. This generated heavy promotion of the company products, which resulted in huge revenue and market penetration globally. The new business model and the international sports sponsorships enabled MasterCard to gain economies of scale in all its markets around the world. The company had to spend billions of dollars to operate in the international market, which had presence of strong competitors like Visa. Association with international sports events acted as a differentiation strategy, which helped MasterCard to differentiate itself from its rivals and attract more users. This led to generation of huge revenue, which the company could allocate towards chip technology cards, which required heavy investments. Thus the sports sponsorship enabled MasterCard to gain economies scale. MasterCard standardised its products and adopted the advertising strategy around the sponsorship of sports events. This advertising strategy helped MasterCard to connect emotionally to the customers. The customers as a result retained the advertisements of the company for longer span of time and preferred to use it over other payment gateways. This marketing strategy helped the company and its partner banks earn huge revenue worldwide. The renewal of sponsorship of the 1999-2002 package of sponsoring the World Cup match should not renewed by MasterCard. This is because the international sponsorship bodies like ISL were charging high amount of entry fees and had altered the event content, which may not be profitable for MasterCard. It can be evaluated from the above discussion that the strategy of MasterCard to sponsor international sports events was effective as a strategic marketing tool. The company must adopt the same strategy in future to gain competitive advantage in the market and strengthen its position. References: Master Brand, Delaney Report February 22, 1999 Master Card to allow banks to move its Logo, Business Times(Singapore), June 28, 1999, p.24 IEG Sponsorship Report, cited in MasterCard documents Jason Fargo, Behind Citis feud with Visa,, Credit Card Management, April 1999, p.30 Lance Egelson, quoted in Kathleen V. Schimdt, Vendor-partner Deals Winning Proposition for All, Marketing News August 16, 1999. McCormack was the founder of IMG, one of the most powerful agencies in the marketing of sporting event right with a 1993 turnover estimated at US$800 million.

Distinctive Opportunity To Involve Capacity -Myassignmenthelp.Com

Question: Discuss About The Distinctive Opportunity To Involve Capacity? Answer: Introducation Anny Murphy Paul writes Your Brain on Fiction. The impact of reading fiction on the human brain has been analyzed in this essay. Brain scans of the human being exhibit that the responses of the different region of the human brain while reading a detailed description, an evocative management or an emotional exchange between characters (Paul). When we read stories or hear narratives, it stimulates our brain and has the capacity to change the action of our life. In the last few years, the scientists have discovered that different types of narratives activate a different region of our brain. For an example, words with strong odor association like perfume or coffee activates the primary olfactory cortex along with the language-processing area of the human brain. On the other hand, neutral words like chair or key do not stimulate the olfactory region of the brain (Paul). When these words are seen, the olfactory region remains dark. The familiar phrase like a rough day creates no response in the brain as this phrase acts as a simple word and familiarity generates no stimulants in the brain. Metaphor involving texture activates sensory cortex in the brain that is responsible for recognizing texture through touch (Paul). Different marketing of the human brain also respond to the sensual phrases or phrases that describe motion. The human brain cannot distinguish firmly between reading about an experience and confronting it in reality. The same neurological areas are stimulated for each case. Reading a novel explores the emotional and social life of human being and the brain stimulates to the interactions of the fictional characters as that of real-life social encounters (Paul). The theory of mind states that the human brain has a unique capacity to understand the intention of other people. When we read any novel or story, we identify with the characters intention as narratives offer a distinctive opportunity to involve with this capacity of the brain. Thus, those who habitually read fiction are able to understand the intention of the other people and there is a possibility to prefer reading novels for the more empathetic people (Paul). Brain science claims that reading great literature produces better human being. Reference Paul, Annie Murphy. "Your brain on fiction."New York Times17 project-management.